From 2012 - 2016, Jordan ran the alternative arts space Videofag with William Ellis, out of their home in Toronto’s Kensington Market. 

The venue became an influential hub for queer performance and media.

In the fall of 2017, BookThug released The Videofag Book, which The Toronto Star called "a cacophonous, eclectic, and fitting homage to one of the most important cultural incubators in recent Toronto history."